Last Updated: 23 June 2025
9. Detailed Cookie Policy
9.1 Strictly Necessary Cookies
These cookies are essential for basic site operations and cannot be disabled.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| session_id | Neo Electric Bikes | Shopping cart functionality | Session |
| auth_token | Neo Electric Bikes | User login persistence | 30 days |
9.2 Performance Cookies
These cookies help us understand how visitors use our website to improve user experience.
| Cookie Name | Provider | Opt-Out Link |
|---|---|---|
| _ga, _gid | Google Analytics | Google Opt-Out |
| _hjSession_XXXXXX | Hotjar | Hotjar Opt-Out |
9.3 Marketing Cookies
These cookies are used to deliver personalized ads.
| Cookie Name | Provider | Privacy Policy |
|---|---|---|
| _fbp | Facebook Pixel | Facebook Settings |
| NID | Google Ads | Google Privacy |
Cookie Management
You can manage cookies by:
- Using our [Cookie Preference Center] (link in the footer)
- Adjusting browser settings via AllAboutCookies Guide
10. Policy Updates & Version Control
- Users will be notified of material changes via email
- We maintain an archived version history
- We never retrospectively reduce your rights
Last Reviewed: 23 June 2025 by Data Protection Officer
11. Complaints & Regulatory Contact
If you are unsatisfied with our response, you may contact:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
📞 0303 123 1113
🌐 www.ico.org.uk
12. Contact Information
Data Protection Officer
GNS Hardware Ltd (t/a Neo Electric Bikes)
📧 privacy@neoelectricbikes.co.uk
📞 +44 203 916 5359
🕒 Mon–Fri 9am–5pm (excluding UK bank holidays)
11. Comprehensive Cookie Policy
11.1 What Are Cookies?
Cookies are small text files placed on your device when visiting websites. They enable core functionality, analytics, and personalization while respecting your privacy choices.
11.2 Types of Cookies Used
| Type | Purpose | Examples | Consent Required | How to Control |
|---|---|---|---|---|
| Strictly Necessary | Essential for site operation | Session cookies, cart retention, security tokens | No | Cannot be disabled |
| Performance | Anonymous usage analytics | Google Analytics, Hotjar | Yes | Google Opt-Out |
| Functional | Remembers user preferences | Language selection, wishlist | Yes | Browser settings / Cookie Preferences |
| Marketing | Personalized advertising and retargeting | Facebook Pixel, Google Ads, TikTok Pixel | Yes | Your Online Choices |
11.3 Third-Party Cookies
| Service | Purpose | Data Collected | Opt-Out Method |
|---|---|---|---|
| Google Analytics | Traffic analysis | Anonymised browsing data | Browser Add-on |
| Facebook Pixel | Ad performance tracking | Page views, conversions | Ad Preferences |
| Hotjar | UX improvement | Session recordings, heatmaps | Opt-Out |
11.4 Cookie Management Options
You can control cookies via:
- Cookie Preference Center (footer on all pages)
- Browser Settings (visit AllAboutCookies.org):
- Chrome: Settings > Privacy and Security > Cookies
- Safari: Preferences > Privacy > Cookie Management
- Firefox: Options > Privacy & Security > Cookies
- Third-Party Opt-Outs (linked above)
⚠️ Note:
- Disabling Strictly Necessary cookies will prevent checkout and login.
- Performance cookies help improve site usability (anonymous only).
- Marketing cookies are only placed after explicit consent.
11.5 Cookie Duration
| Category | Typical Duration |
|---|---|
| Session Cookies | Deleted when browser closes |
| Persistent Cookies | 30 days to 2 years (based on use) |
